Hi, I'm Emma
Your work transforms lives, and I’m here to make sure your message reaches the people who need it most—without the stress and struggle.
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You don’t need to do it all. You just need the right strategy.
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You don’t need to feel lost. I’ll provide the clarity and direction.
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You don’t have to do it alone. I’ll guide you every step of the way.
Why do I want to help you?
Here's my story....
Who is Emma Mills?
A lifelong learner with a passion for self-development, I’ve always followed my own path—one that didn’t include university but has been rich in experience and personal growth. My business owner journey has taken me through the isolation of relocating to a new area and the struggle to break free from old corporate habits alongside experiencing the challenges of the menopause, and the profound realisation that I am a highly sensitive person. As part of this journey of discovery, I made a conscious decision as a business owner to prioritise self-care, simplicity, and fulfillment.
This shift led me to connect with a variety of wellbeing, holistic, and self-development professionals—first seeking their support as a client, then later helping them grow their businesses as their marketing partner. With my background in service-based customer attraction, I understand that while these individuals are exceptional at what they do, marketing can often feel completely overwhelming. I’ve come to realise that my unique blend of empathy, strategic insight, tech skills and creativity allows me to support them in sharing their transformational services with the world—turning their passion into a thriving business.
How did I get here?
A grammar school education that didn’t favour ‘creatives’ and the loss of my dad at just 17 impacted my early working life. I never wanted to work in an office and had dreams of being a theatre set designer. The day I was due to finish the build of my designs at art college was the day I lost him.
I then lost my focus, did temp jobs, and grew up fast – I needed to support my mum in our combined loss and it was a tough time. However I realised I had a skill in quickly learning how to use all the emerging tech and this knowledge made me very popular as a temp. I worked for a wide range of companies gaining confidence, commercial experience and tech skills until I was offered my first marketing job.
I fell headfirst in love with marketing as it combined my skill with words, my creativity, and growing tech knowledge into one delightfully varied role. Fast forward 8 years, a tenfold growth in the company, much fun and on-the-job experience later, I left to take on my first marketing management role. Life was good.
And then I lost my way again....
Nobody expects to lose both parents by the age of 31. Both taken by cancer before they were 60 made me realise ‘you only live once’. Having only recently left the comfort and familiarity of my 8 year long marketing role, it took some time to settle into work again.
Over the next 20 years, I lived life to the full. I travelled extensively and worked for a variety of service-based businesses, working with some incredible people and developing my own take on marketing.
I never lost my love of creativity so along the way I studied graphic design, journalism, photography, interior design, and floristry, as well as expanding my marketing tech knowledge.
My lightbulb moment!
After leaving my corporate career of 27 years and then spending time in New Zealand, I was working as a freelance marketing consultant.
Back in the UK and a session with a business coach led me to identify where I could share my unique combination of expertise and finally focus on the work that brings me most joy!
With my many years' experience, I really wanted to focus on providing marketing related services to allow small business owners to thrive.
I found my niche! Have you?
I had finally found my niche! In both work and life as I now live near the beach, which is always my happy place!
I have a natural affinity for educating & motivating others and I have reached a point where I want to share my many years of experience rather than just offering a done for you service.
In my own life journey I have called upon a range of different wellness and holistic experts and love the passion they have for transforming the lives of their clients, mentally, emotionally, spiritually and physically.
So my 38 years' service based strategy, tech and creative experience is now focused on helping wellness, holistic & personal growth coaches & therapists to attract their dream clients so their businesses can thrive.
Why Fainting Goats?
My partner’s reaction whenever he saw me in those early love-struck days he says was akin to the reaction of a Fainting Goat! A real life breed, they are momentarily stunned when surprised and roll onto their backs! What started as a bit of fun back in 2015, I then embraced the name FG Marketing for my business.
When I fully shrugged off the corporate mindset, I had the confidence to introduce the words behind the 'FG', and so Fainting Goats Marketing was launched.
Wishing you could easily attract more of the clients you can help the most?
Discover 3 simple steps to creating a Magnetic Message that naturally connects with your dream clients—genuinely, authentically, and without the stress of selling.