10 Key Steps to Defining Your Ideal Customer PLUS Your USP

You’re here to guide, heal, and transform lives—not to spend hours figuring out marketing. But without a clear, aligned strategy, marketing can feel overwhelming, frustrating, and time-consuming. Without the right approach, it’s easy to feel stuck, unsure of where to focus, and frustrated by the lack of results. ​ With 38+ years of service-based marketing experience, I empower wellbeing and holistic coaches, therapists, and practitioners to create a simple, effective marketing strategy that effortlessly attracts your dream clients—without the stress or confusion. ​ If you’re tired of guessing, second-guessing, or avoiding marketing altogether, this mini course will give the fundamentals to build on. Designed as a step by step programme with a workbook that builds you a complete blueprint of your ideal customer and what makes you unique in your market. The goal is to give you the confidence to stand out, be proud of what makes you unique and allow you focus your marketing acitivities on attracting the customers you can (and want) to help the most.