Stop marketing to everyone & start attracting the RIGHT customers
Are you trying to market your business to everyone?
It might feel like keeping your audience broad gives you more opportunities to make sales but it could actually be making your marketing much harder.
I was a guest on Online Business Uncovered, a podcast designed for service-based busineses, as part of a special Online Business Growth Summit Speaker Series in early October.
We explored why understanding your ideal customer goes much deeper than creating a traditional customer avatar and why knowing their age, location or interests isn’t enough. Instead, you need to understand the problems they’re trying to solve, what they really want and why they would choose to buy from you.
We also talked about why trying to speak to everyone can weaken your messaging, how getting clearer on your audience can help you create better digital products and offers, and why one audience, one problem and one clear outcome can be an incredibly powerful place to start.
If your marketing feels complicated, your messaging isn’t quite landing or you’re struggling to sell an offer you know has value, this episode will help you strip things back and focus on what really matters.
