Simple Ways to Be Seen Online (and Reach the Clients Who Need You Most)
- Emma Mills
- Oct 23
- 3 min read
If you’ve ever felt invisible online, you’re not alone. Many brilliant business owners — especially in the wellbeing, holistic and coaching world — feel frustrated that their website or social pages just don’t get seen.
The truth is, it’s not you. The way people find services online has changed, and what used to work isn’t always enough anymore.
But the good news? You don’t need to understand complicated tech or chase the latest AI tools to start being found. A few simple changes can make a real difference — and that’s what this guide is all about.
Why being seen online matters (and what’s changed)
People still use Google — but that’s no longer the only place they search. They’re also asking questions on platforms like YouTube, TikTok, Reddit and even AI tools such as ChatGPT or Gemini.
These tools don’t just list websites anymore — they pull answers, insights, and recommendations directly from across the web.
That means your content needs to be clear, helpful, and trustworthy enough to be noticed — wherever your dream clients are looking.
Five simple ways to start improving your visibility
1. Focus on helping, not selling.
Create content that answers the real questions your clients are asking — not just what you think they want to know. This could be a short blog, a simple video, or an FAQ on your website. Helpful content builds trust and gets shared more often.
2. Keep your website clear and client-focused.
Make sure your homepage and main service pages speak directly to your ideal clients. Use plain language, short sentences, and clear headings so people (and search tools) can instantly understand what you do and who you help.
3. Claim and update your Google Business Profile.
If you work locally or regionally, this is one of the easiest ways to get noticed. Add your services, images, opening hours, and client reviews. AI tools often pull information directly from Google listings — not just your website.
4. Ask for reviews and share them.
Encourage happy clients to leave a short review on Google or LinkedIn. Their words carry real weight — not only with potential clients but also with algorithms that reward authentic feedback.
5. Be consistent, even if it’s small steps.
Visibility builds through consistency, not perfection. Pick one platform you enjoy — your blog, LinkedIn, or a monthly newsletter — and show up regularly. Small, steady action beats occasional bursts every time.
Starter checklist
Easy wins with my simple ways to be be seen online (and reach the clients who need you most!
If you only have a little time, start here. These quick actions will make the biggest difference:
1️⃣ Update your Google Business Profile with fresh photos and service details.
2️⃣ Review your homepage to make sure it clearly says who you help and how.
3️⃣ Write one short post or blog answering a client’s real question.
4️⃣ Ask two clients for testimonials or reviews.
5️⃣ Share one of those reviews or posts on LinkedIn or Facebook to start building momentum.
As you grow in confidence, there are a few optional technical tweaks that can help search tools understand your site — things like adding simple ‘schema markup’ or updating your page structure. Don’t worry if that sounds unfamiliar; we’ll explore it in Part 2, along with how to make your content work across more platforms, including AI search tools, without adding extra overwhelm.
Ready to take the next step?
If you’d like some 121 support with simple ways to be seen online (and reach the clients who need you the most) and get closer to making your marketing more effortless, you can book a no obligation discovery call.
In Part 2, we’ll look at how to blend AI with your human insight, repurpose your content across channels, and build trust signals that help your content
get noticed everywhere it deserves to be.
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