Effortless Essentials

Six Simple Stepping Stones To Marketing That Feels Natural and Easy

Does your marketing feel overwhelming?

You didn’t start your business to spend hours battling with marketing.
But if you’ve ever found yourself:

Staring at a blank screen, unsure what to write.
Feeling pulled in every direction by social media and 'should-dos'.
Wondering why clients don’t quite understand the value of what you offer.

.…you’re not alone.

For many wellness, holistic, and personal growth professionals, marketing feels like the hardest part of running a business.

That’s exactly why I created Effortless Essentials.

Six short, practical trainings to give you clarity, confidence & direction — one gentle step at a time.
Each one is under an hour with a video + a simple worksheet to guide you and give you something practical you can use straight away.
Start with one step, bundle three together, or take the complete journey with all six.

Why Effortless Essentials Works

When you try to do everything at once, marketing feels heavy and overwhelming. But when you follow a path — step by step — everything becomes lighter.

Each Effortless Essentials module is a stepping stone.

Individually, each one will give you a powerful quick win so you get clarity on:

1. WHO you serve
2. WHY they should choose you

3. WHAT to say

4. WHAT to sell

5. WHERE to show up

6. HOW to stay consistent

Together, they give you the foundation for marketing that feels natural, aligned, and manageable.

The Six Stepping Stones

Choose just one, a bundle of 3 or purchase all six!

These are clear, time-friendly steps you can use straight away. Each one takes under an hour — a short 10–15 minute training with guided action you can complete as you go — so even if marketing feels overwhelming or you’re short on time, you’ll make real progress.

A single step is perfect if you’re stuck on something specific. It gives you clarity where you need it most — like finally defining who your dream clients are, or finding the words to explain what you do with confidence.

Three steps together are for when you feel scattered and don’t know where to focus. You’ll build a mini-system that gives you direction, so you stop wasting energy and know exactly what to prioritise.

All six steps are the complete foundation. If you’ve felt invisible or inconsistent, this full journey brings everything together into a path that feels natural, aligned, and sustainable.

Each stepping stone moves you from confusion to clarity and from hesitation to confidence.

Take the complete journey and marketing shifts from being a task you dread into something

that feels simple, joyful, and effective in attracting your dream clients.

STEP 1: IDEAL CLIENT CLARITY

Marketing feels heavy when you’re not sure who you’re speaking to. This step gives you the space to define your one true client — the people who energise you, value your work, and benefit most deeply from what you offer.

Through a short, focused training and guided actions you can complete as you watch, you’ll uncover their key challenges, their hopes, and the transformation they’re truly seeking. In less than an hour, you’ll have a clear profile that makes everything else simpler: your message, your content, even where you choose to show up.

The result: Clarity and focus that free you from trying to appeal to everyone, and finally know exactly who your marketing needs to speak directly to, making client attraction almost effortless.

PRICE: £37

STEP 2: YOUR UNIQUE VALUE

When you sound like everyone else, it’s easy to be overlooked. Your unique value is what helps you stand out in a way that feels authentic and true.

In this step, you’ll gently uncover the qualities, skills, and experiences that make your work different, and use a simple formula to shape them into a clear, succinct description.

The guided process gives you clarity around what truly sets you apart, and the confidence to create wording you can drop straight into your bios, conversations, and posts right away.

The result: Confidence in knowing exactly why clients should choose you PLUS the clarity to express your unique value with ease — so the right clients instantly see why you are their obvious choice.

PRICE: £27

STEP 3: MESSAGING MAGIC

Knowing who you serve and what makes you unique is powerful — but until you can put that into words, it can feel like your message is getting lost. This step helps you turn your insights into simple, authentic language that feels natural to share.

You’ll create clear “I help…” statements that truly capture the essence of your work and speak directly to the clients you most want to reach. These statements become the golden thread you can weave through your bios, networking introductions, and content — making your marketing consistent and compelling wherever you show up.

The result: messaging that resonates deeply with your dream clients — helping them instantly recognise themselves in your content, feel understood, inspired, and see the value of working with you.

PRICE: £37

STEP 2: SIGNATURE OFFERS THAT SELL

Once you know how to talk about what you do, the next challenge is making sure your services are clear and compelling. Too many offers can leave clients unsure about what to choose.

This step brings order and simplicity to your offers by shaping them into a 3-part pathway: an entry point, a core offer, and a premium option.

Each one reflects the transformation you provide, giving clients choice without overwhelm and showing the value of working with you at every stage & price point.

The result: A simple clear, client-friendly framework that makes working with you feel natural and straightforward — giving you confidence in what you’re offering & making it easy for clients to say yes.

PRICE: £37

STEP 5: SOCIALS MADE SIMPLE

Once you’re clear on your clients, your value, your message, and your offers, the next step is sharing them in a way that feels easy and stress-free. Trying to be everywhere on social media only drains your energy and wastes your time.

This step shows you how to choose the 1–2 channels that matter most — the ones that fit you and your dream clients. You’ll then streamline and optimise your profiles so they clearly show who you help, what you offer, and how to take the next step.

Instead of losing hours trying to keep up with every platform, you’ll know exactly where to focus and have profiles that do the work for you.

The result: Social media that feels lighter, faster, and more effective — so your visibility takes less effort and creates more impact.

PRICE: £37

STEP 6: YOUR 90-DAY MARKETING PLAN

Once you know who you’re speaking to, what makes you unique, how to share your message, and where to show up, the final step is turning it all into action. You may already have these clear but without a plan, you've no momentum or clear path to attract new clients.

In this step, you’ll create a simple 90-day plan that brings order and direction to your marketing. You’ll map out clear goals, themes, and content that aligns with your signature offers.

You’ll have a plan you can follow with confidence and return to again and again.

The result: structure, momentum, and direction — marketing that feels consistent and achievable, freeing you to spend more time on the work you love.

PRICE: £47

Choose the steps you need, or buy all 6 at a discount!

Buy Now!

Having worked closely with Emma, I can honestly say that I found her intuitive, creative, patient, thought provoking, a positive challenger to staid ideas, never mind her warm and encouraging communication style. When all aspects of marketing were out of my comfort zone Emma took the time to guide me through the process from idea gathering to execution and was a consummate professional every step of the way whilst treating me like a human being!

Deborah Hale, Managing Director - Technical Recruitment Company

Effortless Essentials

Six Simple Stepping Stones To Marketing That Feels Natural and Easy

​Does your marketing feel overwhelming?

For many wellness, holistic, and personal growth professionals, marketing feels like the hardest part of running a business.

That’s exactly why I created Effortless Essentials.

Why Effortless Essentials Works

Each Effortless Essentials module is a stepping stone.

Individually, each one will give you a powerful quick win so you get clarity on: ​

Together, they give you the foundation for marketing that feels natural, aligned, and manageable.

The Six Stepping Stones

Choose just one, a bundle of 3 or purchase all six!

Each stepping stone moves you from confusion to clarity and from hesitation to confidence.

Take the complete journey and marketing shifts from being a task you dread into something

that feels simple, joyful, and effective in attracting your dream clients.

STEP 1: IDEAL CLIENT CLARITY

PRICE: £37

STEP 2: YOUR UNIQUE VALUE

PRICE: £27

STEP 3: MESSAGING MAGIC

PRICE: £37

STEP 2: SIGNATURE OFFERS THAT SELL

PRICE: £37

STEP 5: SOCIALS MADE SIMPLE

PRICE: £37

STEP 6: YOUR 90-DAY MARKETING PLAN

PRICE: £47

Choose the steps you need, or buy all 6 at a discount!

Does your marketing feel overwhelming?

Individually, each one will give you a powerful quick win so you get clarity on: